Privacy policy
1. Data Controller
Soulbuddy GmbH
Kira-von-Preußen-Weg 21
28357 Bremen
Germany
Email: shop@soulbuddylook.com
2. General Information
We take the protection of your personal data very seriously.
This privacy policy explains how we collect, use and protect your data.
Personal data is any data that can be used to identify you personally.
3. Data collection when visiting our website
Server log files
When you visit our website, the following data is automatically collected:
IP address
Browser type
Operating system
Referrer URL
Time of request
This data is technically necessary.
Legal basis: Art. 6(1)(f) GDPR
4. Cookies & Consent Management
Our website uses cookies.
We use a cookie consent tool to manage your consent.
Only necessary cookies are set without consent
Tracking & marketing only with your consent
You can change your settings at any time.
Legal basis:
Necessary: Art. 6(1)(f) GDPR
Marketing: Art. 6(1)(a) GDPR
5. Shopify (Hosting & Shop System)
Our online shop is operated via Shopify Inc., 151 O’Connor Street, Ottawa, Ontario K2P 2L8, Canada.
Shopify provides the technical infrastructure for our online shop and processes personal data on our behalf.
We have entered into a data processing agreement with Shopify in accordance with Art. 28 GDPR.
This may involve data transfers to third countries (e.g. the USA). Shopify uses the European Commission’s standard contractual clauses for this purpose.
https://privacy.shopify.com
6. Orders & Contract Fulfilment
When you place an order, we process:
Name
Address
Email
Payment details
Order information
Purpose:
Contract fulfilment
Delivery
Support
Legal basis: Article 6(1)(b) GDPR
7. Payment providers
Depending on the payment method, we pass on data to:
PayPal
Klarna
Credit card providers
Others, if selected
Processing is carried out by the respective providers.
8. Shipping providers
For delivery, we pass on data to shipping providers (e.g. DHL).
9. Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited.
Google Analytics uses cookies that enable an analysis of your use of our website.
IP anonymisation is enabled
We have entered into a data processing agreement with Google.
Data may be transferred to the USA. The transfer is based on standard contractual clauses.
You can withdraw your consent at any time via the cookie banner.
https://policies.google.com/privacy
10. Meta Pixel (Facebook & Instagram)
We use the Meta Pixel from Meta Platforms Ireland Ltd.
This enables us to track user behaviour and optimise our advertising.
Important note:
There is a joint controller arrangement between us and Meta in accordance with Article 26 of the GDPR.
Meta also processes data in the USA.
Use is based solely on your consent.
https://www.facebook.com/privacy/policy
11. Conversion Tracking (Meta & Google)
We use technologies to measure the effectiveness of our advertising (‘conversion tracking’).
12. Advanced tracking features (Shopify & marketing tools)
We use advanced tracking and analytics features provided by Shopify and integrated marketing tools.
This may involve combining data from various sources, such as:
your behaviour in the shop
purchases
interactions with advertising
email interactions
The aim is:
better product recommendations
personalised content
optimisation of our shop
This processing takes place solely on the basis of your consent.
13. Klaviyo (email marketing & automations)
We use Klaviyo for our newsletter.
When you sign up, we process:
your email address
your name, if applicable
your usage behaviour
Registration takes place via a double opt-in procedure.
We also use Klaviyo for automated emails (e.g. abandoned basket reminders, product recommendations).
These may be personalised.
Newsletter tracking (opens & clicks) only takes place with your consent.
You can unsubscribe at any time.
Note on advertising to existing customers
If you shop with us, we may send you emails about similar products even without separate consent.
You can object to this at any time.
14. Personalised advertising (retargeting)
We use tracking technologies to show you personalised advertising.
This means:
You will see, for example, products you have viewed on our site
Advertisements may appear on other platforms (Instagram, Facebook, etc.)
This, too, is only done with your consent.
15. Withdrawing your consent
You can withdraw your consent at any time:
via the cookie banner
by adjusting your browser settings
via the relevant opt-out links
The withdrawal only applies to future processing.
16. Email marketing & personalisation
We analyse your behaviour to show you relevant content:
Purchases
Click behaviour
Interests
17. Retention period
We only store your data for as long as is necessary:
Legal obligations
Contract fulfilment
Marketing (until withdrawal)
18. Your Rights
You have the right to:
Access
Recognition
Erasure
Restriction of processing
Data portability
Objection
Withdrawal of your consent
Email: shop@soulbuddylook.com
19. Right to lodge a complaint
You can lodge a complaint with a data protection authority.
20. Data Security
We protect your data with technical and organizational measures.
21. Changes
We reserve the right to amend this privacy policy.
22. Supervisory Authority
The responsible supervisory authority is:
The State Commissioner for Data Protection and Freedom of Information Bremen
